Double Edge Sword essays

Double Edge Sword essays After the civil war, we had thousands upon thousands of people looking for the "American Dream", and Horace Greeley, who stated the famous words "Go west young man", helped to start the great migration westward. There was plenty of cheap land west of the Mississippi, and gold was foud in the West, just waiting for those who could get there. The migration ultimately interfered with the Native Americans, which changed their way of life forever. Many poor souls tried to make it in the west at raising cattle, farming, and mining, but failed. Ther was also those who made it big with new inventions, hard work and lots of luck. The Native Americans were living on a valuable asset called land, and the government was looking to expand their territoty to the west. However, the U.S. had to do something with the Native Americans, so they strated to create reservation in hope to avoid land wars between the Native Americans and the new settlers. Tribes were congregated on small reservations; each tribes had their own culture and this caused friction among each other. Not to mention, there was already conflicts going on with their government caregivers. Futhermore, there were church-run boarding schools, which took the children away from theirr parents, so they could learnn the White man's way of life and that only added to their stress. Ultimately, many of the Native Americans died due to battles, disease, and the mistreatment on the reservations. For example, the Sand Creek massacre where 450 peaceful Indains were slaughtered. For those who survived, their lives changed forever. In the name of progress, we took their land and shattered their culture by trying to bring them into American's way of life. The farmers, who migrated westward, found themsevles in a strange land it was nothing that they were used to. The land was flat, dry praisie grass, and for the most part treeless. They had to learn how to biuld sod homes, and use buf...

Amazon Marketing Services 20 Creative Unique Ways to Use AMS Ads

Amazon Marketing Services 20 Creative Unique Ways to Use AMS Ads Amazon Marketing Services: 20 Creative Unique Ways to Use AMS Ads â€Å"AMS Ads are dead, said the not-so-savvy self-published author.Don’t believe this lie. AMS Ads, or Amazon Marketing Services ads, are stronger than ever, and whether we like it or not they are here to stay. As a matter of fact, Amazon just rolled out a brand-new, improved UI for AMS; they have added new features, and are constantly creating training material to help authors better understand the platform.Would they do that if AMS were on the way out? Not likely.Sure, not every book is a good fit for Amazon ads: that’s why many Amazon published authors grow bitter and blame the platform for not being able to sell a book that would not be marketable anyways.Don’t be discouraged. Now is the time to jump onto the AMS wagon if you want to actually get paid to write. Those who don’t read the Self-Publishing School Blog and believe that Amazon advertising is dying will gradually move away from it, making the space less crowded and much more profitable for all of us. Here are our tips for using Amazon marketing services effectively:Target famous authors with Amazon marketing servicesTarget Amazon published booksTarget books featured on BookBubTarget books that are recent moviesTarget paperback booksTarget audiobooks with Amazon Marketing ServicesThink about Amazon ads for your book seriesGrow your email listAdvertise your backlistUse The Greatest Hits methodThe Amazon Ad puzzleThe Ad stackerPre-populate with pre-ordersUse AMS for reviewsUse Amazons Bid+ systemUse negative keywordsTarget your own bookStay put, don’t give up. When others zig, just zag 🙂What is Amazon Marketing Services?Amazon marketing services (AMS), now called Advertising Console is a collection of effective tools to help vendors drive traffic to their products and sell more.For authors, this means AMS is a hub for increasing low book sales and maintaining a steady income with their books.NOTE: We cover everything in this blog post and much more about how to build a platform and maintain consistent book sales in our Sell More Books Program. Learn more about it hereAmazon Marketing Services for Authors Made EasyI get it, click bids have gotten more expensive, finding profitable keywords is more difficult and winning is harder than ever. But this is only a byproduct of the space getting more crowded. However, let me assure you: those CPC prices are nowhere near what our friends in the physical product markets are paying. Strange as it may seem, AMS is still a happy place for authors. The key is to get more creative, thinking out of the box. Find new ways of using AMS, test and tweak, and you’ll be way ahead of the (still relatively small) competition. How? Here are 20 ways in which you can use Amazon Marketing Services Ads for your book marketing ventures. Each tactic is coupled with a brief explanation of how to implement it in a practical way. Enjoy the list and remember: now is the time for Amazon advertising!#1 Targe t a famous author in your genreYoull do this in order to try to get into his or her also-boughts. You know, the little section in this screenshot that shows you what other people who bought an item havealso bought↓It’s no secret that ‘also-boughts’ are the main source Amazon uses when they recommend new books to readers. And if your book is in one of your competitor’s ‘also-boughts’, then there’s a good chance it will get shown, recommended and ‘pushed’ to the exact audience you’re after. Happy days. Try bidding heavily on one of your competitors as a target so that your book shows up everywhere on their book’s page and ‘steals the show’ in your reader’s eyes.#2 Target books published by AmazonAmazon has various imprints through which it publishes books, the most famous being Thomas Mercer. Targeting authors and books by these subsidiary companies is a great idea. Amazon (and their algorithm) love when people buy their stuff, which they continuously promote left and right. Try to get your book next to one of Amazon’s own babies, and you’ll be a happy writer indeed. #3 Target books that are featured on BookBubOnce a book is featured in BookBub’s daily email (aka their ‘Featured Deals’), it’s likely to get thousands of downloads and a load of traffic on all the retailers. Which of course means more eyeballs on the said book. By keeping an eye on the books that appear daily on BookBub’s email blast and targeting them with your Amazon ads, you’ll be the first to place your book next to the day’s hottest title, thus piggybacking on its visibility and hopefully sales.#4 Target books that have recently been turned into moviesA hot new release (just as explained in point 3) is always going to garner bigger attention, at least for a few days. Keep an eye on new movie releases in your genre, especially b ig blockbuster films that have been inspired by bestselling books. Again, the trick here is to target those hot new titles so that your book shows next to them, thus collecting some love from all those hungry readers.#5 Use Product Display Ads to target paperbacksAmazons Product Display ads give you a unique chance to specifically target paperback versions of your competitor’s titles (unlike Sponsored Product ads). The first benefit of doing thisis that you’ll undoubtedly broaden the reach of your ads. But most important perk is that you’ll also likely increase the sales of your own paperback copies.As it were, ‘physical book lovers’ have a preference for physical books, which are more expensive and thus will likely result in higher royalties for you to pocket!#6 Use Product Display Amazon Ads to target audiobooksSee point 5 above, but this time use PD ads to target audiobooks! Don’t have an audiobook version of your title? You’re de finitely missing out on one of the hottest and fastest-growing trends in the indie publishing industry. You can find a step-by-step guide on creating an audiobook right here.#7 Lose money on the first book in your seriesYour first in series is likely to be free on Amazon(or at least it should be). But don’t fret, pure ROI seekers! Sure, by going a bit ‘heavier’ on Amazon ads pointing to that book, you’ll likely lose money. But you’ll make it back when readers go on to purchase book 2, 3, 4, etc. in your series. Make sure you have a good idea of how to calculate your audience’s ‘read-through rates’, and adjust your CPC bid and daily budget accordingly.#8 Lose money (again) to grow your email listBe sure to display an opt-in form in the free book you’re running ads on (pro tip: also place it in the first pages of the book, so that readers don’t have to ‘wait’ until they’ve read the whole thing be fore parting with their email address). This will inevitably result in more signups to your email list. Again, this isn’t stellar for pure ROI, and you might be losing money now, but in the long term, this will be super-beneficial.#9 Advertise Your BacklistDon’t put all your eggs in one basket (aka, don’t point all your ads and spend all your budget on one book). Running Amazon ads for other titles in your backlist is always beneficial in keeping the books ‘sticky’ in the rankings, often also providing a load of read-throughs to the other titles in the same series (see point 7).#10 The Greatest Hits methodStart your ads by bidding low-ish on keywords and competing authors/book-titles. Once you have a good idea of what is actually performing well, take those successful phrases and compile them in a ‘Greatest Hits’ ad, with higher CPC bids and daily budget.#11 The Amazon Ad PuzzleTry using your own book as a target keyword, but this ti me to advertise your higher-priced titles or box sets. The ‘Sponsored’ results on the latter’s book page will likely populate with all your other titles, just like the pieces of a puzzle. If a reader lands on your one book and sees your other stuff in the Amazon ads, they might buy a higher-priced title in your collection (and go on to become an aficionado fan of yours)!#12 The Ad StackerDon’t limit yourself to Amazon Marketing Services ads. Ad ‘stacking’ is often the best way to get a gazillion eyeballs on a new release (especially if you’re aiming at hitting bestsellers’ lists when running a hard launch). Try your hands at BookBub ads, Facebook Ads, and others. You don’t need to spend thousands on them: a small budget will be more than enough to Discover where your readers are hanging out, so that you can place your books right under their eyes.#13 Pre-populate with pre-orders!Start running AMS ads well in advance, eve n when your book is still in the pre-order phase. If you get your targeting right, this will help add your book to the ‘also-boughts’ of other books in your genre, thus igniting the sacred ‘recommendation loop’ from Amazon.You can do this one week to a few months in advance. The bigger your author platform is, the longer you can get away with putting your book up for pre-order before the actual publication date.Plus, people will be exposed to your book, will pre-order it, and when the book is live, the instant truckload of downloads will shoot it into the stratosphere!#14 Use AMS for reviewsSpend a bit more on AMS during a free promo you have scheduled. This might sound counterintuitive when it comes to pure ROI, but you’ll be amazed at the number of downloads you’ll get. Be sure to add a ‘call for reviews’ to the end of your book. Some readers won’t, but many will actually leave an honest (and verified) review.#15 Bid+Wi th their recent ‘upgrade’ of the Amazon Marketing Services platform, Amazon has given authors the chance to use their ‘Bid+’ system (an old acquaintance of those using Vendor’s Accounts). This new feature basically lets Amazon know you’re willing to spend up to 50% more on CPC for the terms that are performing well.Its really simple to use, as you can see in the example below so dont be afraid to use this! Think about it: if Amazon has given us this new tool, why not take advantage of it? You definitely won’t go broke (the daily budget still being the highest cap on spend): rather, you’ll likely outbid all of your competitors on your most prized keywords and phrases!#16 Use negative keywordsAs you surely know by now, hyper-relevant laser-focused targeting is the name of the game with AMS, but sometimes, this is much easier said than done. Have an epic fantasy novel that appeals to teens, but that YA readers would absolutely hate ? Don’t risk getting one-star reviews by unsatisfied vampire-hungry audiences. Another new feature that Amazon has just implemented into their new AMS platform is the ‘negative keywords’ field. Use it wisely to list all of the keywords you absolutely DO NOT want to associate your ads to through Amazon Marketing Services. The sniper approach has never been easier.#17 Target your own bookWhy on earth would you want to spend money targeting your own book? After all, it already shows up ‘organically’ in the search results for your key terms, no? Well, not exactly. Amazon is putting a lot of emphasis on advertising (another reason why you should use AMS ads), so it sometimes favors paid results over organic something other platforms (e.g. Facebook) have been doing for a while now. Crazy, right? Try punching one of your keywords in the search box and see if your book appears. It doesn’t?Then you might want to give it a nice little push with a coup le super-targeted ads. Bonus: 3 more advanced Amazon Marketing Services tacticsIf yourereally ready to make some money, you can try to tackle some of these more advanced Amazon Marketing Services methods to increase your book sales.These might be tricky for you at first, butwith enough practice, theyll prove to be more than effective.#18 Use a Vendors Account (part 1)An Amazon Vendor’s Express account will let you advertise your ebooks, but also audiobooks or paperbacks. Use this incredibly powerful tool to advertise your physical or audio copies on relevant pages by your target authors. As seen above (point 5), this will often result in sales of your own audios and paperbacks, yielding a lot more royalties!#19 Use a Vendor’s Account (part 2)A Vendor’s Express account through Amazon Marketing Services will also let you advertise titles that you didn’t publish yourself. Why would you want to do that, you say? For multi-author box sets you’re a par t of, for example! This will bring more eyeballs to your stuff and†¦ don’t forget to include an email-optin in your portion of the text!#20 Use a Vendor’s Account (part 3)As seen above, why not use a Vendor’s Account to also promote a traditionally-published book you wrote before going indie? Your publisher will likely not be using AMS, so show them who the savvy author is and get some sales rolling!Hope you enjoyed some of these tactics for Amazon Marketing Services ads. As I mentioned in the introduction to this post, don’t listen to those who want to attract you to the ‘next best thing’.Think out of the box, test, test, and test again. And you will succeed!Ready to Sell More Books?Your books sales can mean the difference between helping a few and helping the many.We have exactly what you need to sell more books- and change more lives.

Cross married Essay Example | Topics and Well Written Essays - 750 words

Cross married - Essay Example Our family does effect in their community of friend; however, each family believes by their ancestor value passed down from their own knowledge of judgment in every learning activity from the family. A family member married outside their race. For example, in the movie "Guess who coming for dinner", marrying from another race is a threat to the family. This may bring about more family tradition or upper class family. This results to race differences that make families to slowly lose their traditional value. The community is supposed to be supporting this but this is not the case since human beings are jealousy, greedy for power and fame. Therefore, if something is unusual in the community of friend, then it could be an opportunity for one to judge other than to gain respect for their own. New couples without serious love may have an unstable relationship. On the other hand, new couples will continue to be criticized by their families and the community over time and this could lead to boiling point. In the movie "Guess who coming for dinner" shows a different point of view. The mother has a strong support in Joanna, and she sacked one of her good worker because the worker had a negative opinion in her daughter's relationship. The father approved his daughter's married. The family should accept cross marriages no matter how the community views it; they should not stop the marriage. Strong family approval helps the new couples to easily succeed in life. Cross marriage usually has a tough time in communication. Communication comes from the knowledge of the family background and friends we know well. In this case, parent have wire rang of knowledge and norm, and they can teach the children since they have a good judgments foundation. What happen to a child who has missed a fortune that the parent did not teach them in the right direction of norm The child grows up and makes multiple judgments according to his own opinion and logics. The communication has no boundary because the consequence of bad judgment has very little effect on their feeling. In addition, based on the movie, the knowledge and wisdom from Dr. John said in a few words to Joanna's parents did mean a lot. Dr. John understands in the norm of what the right thing to be done and what is not to be done. The moral value gives him an idea on how far he can go without stepping over the boundary. On the other hand, Joanna thinks very similar to most young couples. She speaks o n her feeling but without consequence of others. It is a very risky situation, but Joanna decision went as planned. However, in the story of "Grace", after many months, Grace felt that her parent-in-law's should have moved back to live with her sister in law. Grace decision did turn out in her plan, so she moved out from the house. Two-way moral communication is usually the best choice. Cross marriage has another problem of language barrier. Grace had problem of communicating with her mother-in-law because she do not speak English. Two-way communication is the best choice, but two different languages build a wall between two sides. Nothing else is more important in cross marriage than to have to have a stable income. So far, the movie "Guess who coming for dinner" and the story "Grace" were successful marriage. Dr. John is considered as a high class person, very knowledgeable person, and one who has a stable income. Dr. John marriage to Joanna was not a major change in her

PUBLIC RELATIONS APPROACH TO UTILITIES TO WIN MONDALE 2022 Essay

PUBLIC RELATIONS APPROACH TO UTILITIES TO WIN MONDALE 2022 - Essay Example Public relations deals with people, organizations and companies. Public relations includes activities like giving holding press conferences, speaking in various fora and communicating with employees in the company. The role of public relations is to create awareness and a positive public image (Rubel 2007, p10). Public relations helps in deciding what information will reach the employees, and how it will reach them so that the company’s image is maintained. Stockholders, potential investors and other interested people would be interested in a company’s financial information all of which is availed by public relations. Crises such as bankruptcy and product failures in any business are communicated using the same means. It is in the interest of public relations to make sure that the community is aware of anything going on around them and how it will affect them. It is quite clear that this is the epitome of awareness and communication in any field. It has been seen that public relations companies in Qatar use the available utilities in order to win Mondale 2022. There are many ways with which this is done among them press releases, blogs and media. The most modern means of doing this include the use of the four models of public relations suggested by James Grunig. At this point however, it should be noted that the perception of public relations in Qatar is very different from that applied in other countries. Before any operations are done in this field, companies have the role of understanding the way people view public relations as a whole. Because the targeted population in most cases is not a single entity or tribe, it is important to put all their needs together. This is one of the factors that make public relations a very complicated sector in this growing economy. Qatar is a conservative country whose economic growth is described as astounding with one of the highest growing gross domestic products (GDP) in the world. In 2010, the

Explain how the Cold War influenced the American government's decision Essay

Explain how the Cold War influenced the American government's decision to fight in Vietnam - Essay Example However, this time in which the U.S. operates as the only superpower and therefore the world’s dominant force, known as the ‘unipolar moment’ was first, superficial to begin with and second, fleeting. The Soviet Union’s collapse left the U.S. as the lone superpower and it quickly showed a willingness to operate unilaterally when pursuing its interests. â€Å"Those in Washington who believed that superpower status was equal to a unipolar international system justified making decisions without the cumbersome involvement of allies.† (Hogan, 2004 p.2) This unipolar moment was, of course, a myth because a gap has always existed between the U.S.’s military capacity and its capability to control world events to its liking. The U.S. certainly enjoyed and took full political advantage of the widely accepted perception of its unipolar status following the Cold War’s end. It is this perception, this myth that should be examined when attempting to understand the concept of a world superpower and its limitations in an era of globalization. A unipolar world never existed, it was a term made up by observers that only saw the surface effects of the Cold War’s end. The U.S. was also referred to as the first hyperpower by the French but both of these terms are misleading at best and if believed, especially by the U.S., dangerous, as has been shown by the arrogance displayed in the invasion of Iraq. There are other descriptions of the supposed power wielded by the U.S. including ‘leader of the free world’ and ‘indispensable power’ that should be re-thought when defining America’s political position in the world community today. A vast disparity exists between America ’s perceived capacity to wage war and its actual capability to twist events in accordance with its ambitions. The potential military power and technological edge the U.S. has over all other nations

Effects of Ethical Conflicts in Business

Effects of Ethical Conflicts in Business Ethical Relativism or Imperialism: The Effects of Ethical Conflicts on Top Manager Behavior under Host Country Context and International Joint Venture Performance. Defined by Shenkar Zeira (1987); Ren et.al (2009), international joint ventures (IJVs) are jointly owned organizational entities by two or more legally distinct organizations, in which the headquarters of at least one is located outside the country of operation of the entity. Alliance literature suggests that the ability to bridge cultural differences is often found important to the success of IJVs and the lack of such ability is a major contributor to failure (Yan Luo, 2016). Among various dimensions of cultural differences, cross-cultural ethical conflicts have a great influence when two firms from different countries manage an IJV together, because what is considered an unacceptable practice in a Western context because core principles would be violated, may be acceptable in another because those core principles would not be violated e.g. monetary gift giving (Irwin, 2012). So, how do top managers representing partners in an IJV reconcile these ethical conflicts under certain b oundary conditions, and how does this type of reconciliation influence strategic decision-making and eventually affect IJV performance? Prior research has shown that the cultural differences between alliance partners play a pivotal role in affecting alliance performance (Boyd Webb, 2008). Culture differences between joint venture partners have usually been considered a major factor that might influence venture failure or unsatisfactory performance (Cartwright Cooper, 1993). Among various forms of alliance, IJVs are particularly susceptible to damage by cultural differences because top managers representing different cultures must work in concert to achieve mutual goals in IJVs, and the strength and success of an IJV rest on the interactions of its people (Yan Luo, 2016). Previous research has focused on cultural differences in strategic alliance from national and organizational levels (Sirmon Lane, 2004). E.g. Homburg Pflesser (2000) argue that there are various dimensions to any alliance partners organizational culture including shared values, norms and artifacts. Besides looking at analyses of national and organization levels, a few research has explored how individual level factors affect IJV performance. For example, Leung et al., (2013) argue that top management trust influences IJV performance. Yet the impact of ethical conflicts at individual level under certain boundary conditions on IJV performance remains largely undeveloped.   Do top managers representing partners in IJVs show different patterns of behavior in different countries? How do ethical conflicts affect the decision-making behavior of top managers and in turn influence IJV performance? Considering the important managerial implications, the author addresses these questions by drawing on ethical relativism theory. According to conventional ethical relativism, what is right for you as an individual depends upon what your culture thinks is right for you (Beebe, 2003). Therefore, the author contends that among top managers who hold higher standards of ethics, ethical relat ivism will be triggered under lax host country regulations, which means the managers will compromise to fit in host business context which might facilitate IJV performance. Reversely, ethical imperialism will be triggered in response to more stringent host country regulations, which means the managers will maintain high standards of ethics to avoid breach of regulations which might damage IJV performance. In this article, I strive to explore the dynamic relationship of individual level reaction of decision-making, which is elicited by ethical conflicts under host country regulations and the impact on IJV performance. By providing theoretical and practical insights, I propose that the association between cross-cultural ethical conflicts and top manager ethical relativism/imperialism is moderated by host country regulations, and the reaction of top manager decision-making will in turn influence IJV performance. I test my hypotheses by conducting a survey on top managers and their direct staff working for IJVs, formed by Sino-US firms which operate either in China or in the U.S. The contribution of this research is twofold. First, the present research contributes to the knowledge of culture differences and alliance literature at the individual level by revealing that ethical conflicts affect top manager behavior in IJVs under certain boundary conditions. Second, the present research contributes to the managerial practices considering that ethical conflicts elicit the altering of strategic decision-making of IJV top managers towards ethical relativism or ethical imperialism contingent upon how lax or stringent host country regulations are. The managerial implications of the results will help top management team members better understand the impact of ethical conflicts and the possible options when forming and managing IJVs under certain business contexts. References       Boyd, D. E. and K. L. Webb (2008). Interorganizational ethical conflict within alliances: A conceptual framework and research propositions. Journal of Business-to-Business Marketing 15(1): 1-24. Cartwright, S. and C. L. Cooper (1993). The role of culture compatibility in successful organizational marriage. The Academy of Management Executive 7(2): 57-70. Homburg, C. and C. Pflesser (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of marketing research 37(4): 449-462. Irwin, J. (2012). Doing business in China: An overview of ethical aspects. UK: Institute of Business Ethics. James R. Beebe. Ethical Relativism. University at Buffalo, Copyright 2003. Pothukuchi, V., et al. (2002). National and organizational culture differences and international joint venture performance. Journal of International Business Studies 33(2): 243-265. Ren, H., et al. (2009). Performance of international joint ventures: what factors really make a difference and how? Journal of Management 35(3): 805-832. Shenkar, O. and Y. Zeira (1987). International joint ventures: Implications for organisation development. Personnel Review 16(1): 30-37. Sirmon, D. G. and P. J. Lane (2004). A model of cultural differences and international alliance performance. Journal of International Business Studies 35(4): 306-319. Yan, A. and Y. Luo (2016). International joint ventures: Theory and practice, Routledge. Wai On, L., et al. (2013). Top management team trust, behavioral integration and the performance of international joint ventures. Journal of Asia Business Studies 7(2): 99-122.

Teaching Philosophy :: Educational Teachers Classroom Essays

Teaching Philosophy What is a teacher? According to dictionary.com, a teacher is defined as a person whose occupation is teaching. In my opinion, there is more to being a teacher than just teaching. A teacher should look at there job as a chance to make a difference in a child’s life. A teacher must be a friend, mentor, and sometimes be a parent figure. Teachers should challenge students to their fullest potential. A teacher should expect more out of a student than just memorizing ideas then forget about them in the future. It is a teacher’s responsibility to educate students so they will be prosperous in the future. The idea of helping a child succeed in life gives me the motivation to want to become a teacher. The first question a teacher must ask him or herself is, how do I help these students learn? There are a couple ways to go about educating students, but in my opinion, students must be challenged. The idea of a student using their problem solving skills and going through critical thinking processes is based on the idea of progressivism. Progressivism has some very important concepts. One is the idea of a teacher being reflective. A reflective teacher has the characteristics of being thoughtful and inventive. A teacher who has the quality of being reflective looks back at the past and tries to figure out what helps their students to be successful. Another important part of progressivism deals with the teaching method. In my opinion, cooperative learning, critical thinking, and problem solving are the most important teaching methods of progressivism. Let us look at the idea of cooperative learning first. When a teacher uses cooperative learning activities in their teaching methods, they are allowing students to participate in group work. Group work is very important for students. Group activities allow students to learn how to deal with problems that will face them down the road; for instance how to work with others. Some students may be shy or not be a â€Å"people-person†. The idea of group based activities gives these students the chance to work with their classmates.